KEYWAY MARKETING
Digital Marketing

How we generate leads for clients

We leverage high performing data from executing thousands of successful campaigns in every industry to target & engage your most qualified decision makers, driving them directly into your sales funnel.

1. Find Prospects
‍We build targeted and qualified lists of your ideal prospects on LinkedIn
 

2. Write Messages
‍Write clear and personal cold outreach messages that actually get responses

3. Execute Outreach
‍Send custom messages to thousands of your ideal prospects every month

4. Close Deals

‍You're instantly notified when leads respond, for you to close the deal

 

KMG will manage campaigns to discover and qualify customers for businesses. These services can be highly beneficial in filling an organization’s sales pipeline with potential clients; providers can also assist with establishing initial communications and building interest in the brand (demand generation). A number of these providers will assist with follow-up campaigns and other "lead nurturing" to ensure the best possible conversion rate. Lead generation services, or lead gen services, are typically used by sales departments but can be useful to marketing teams for planning targeted outreach or advertising efforts. Working with a lead generation services provider can eliminate the guesswork of sales cold calls and present brands with high-quality leads (HQL) based on the brand’s ideal customer profile. This can streamline sales and marketing strategy, making sales quotas more easily attainable and setting the company up for success.
 

Lead generation services work as a supplement to or a replacement for in-house efforts using lead generation software such as lead capture software. Leads that are collected through an outsourced services provider can be further validated using lead intelligence software and lead scoring software. Lead lists that are assembled and delivered using these services can be uploaded into your organization’s CRM software to be organized, accessed, and updated throughout the sales lifecycle. Lead generation services can be used in conjunction with other outsourced services such as inbound marketing services and email marketing services.
 

To qualify for inclusion in the Lead Generation Services category, a provider must:

Perform customer profile creation interviews to better understand a company and determine its ideal target customers
Discover and source leads using one or more tactics, such as online research and content marketing
Qualify leads to ensure the information is correct and they are legitimate sales opportunities
Deliver complete lists of quality, verified leads