KEYWAY MARKETING
Digital Marketing
What is Search Engine Optimization
SEO is all about making your company place higher in search results. This is easier said than done. SEO is a constantly evolving landscape and for someone to be able to manipulate it into favouring your brand, well that requires sharp marketing skills. That’s where we come in, using proven SEO methods, we can ensure you results that are a cut above the rest.
Strategies
Implementing any chosen SEO strategy first requires an in-depth analysis of what your website is lacking. Google has built a search engine system that relies on certain statistics to determine what websites are appropriate for searches related to that market. We make use of these statistics to make sure your website is among the highest ranking in your sector. We begin with tracking your website data and statistics so that we can use the appropriate strategies. What must come first is an analysis of appropriate keywords. Keywords are phrases or words with a high google search volume that can be used to highlight your business. A study of these will allow us to identify what words and phrases we can put in your website description to make your website come up first on google. The next step would be website optimization, this means actually making your website look nice and adding more keywords that will make your website pop up. The most common third step is Content development where we actually create content for you such as blogs, posts and articles. This is just a general layout of an SEO marketing plan, we personalize each of our plans to match our clients so that we can generate the best possible results for each business we work with.
Website Optimization
Having your website perform at maximum speed and effectiveness is the key to SEO. We will improve the functionality of your website with the help of our website developers that have studied the most effective ways to make your website load faster, and where we can put the right content so that the google engine picks up on your website before your competitors.
Statistical Analysis
We are not just quick to action, the KMG brand values consistency above all else. We want to ensure you results on a month to month basis, we constantly analyze websites and SEO strategies to test our effectiveness and are always making improvements. Our analysis is heavily reliant on statistics we generate through market analysis software. We use these statistics to determine what methods work best for your target market and sharpen our focus on those. With KMG you are promised a marketing company that will have an active role in making sure your company is constantly gaining traction and building a lead on your competitors.
Content Development
KMG are masters of building business friendly content for you to build trust among your buyers. Once we have optimized your website to be as efficient as possible, we will begin creating content such as blogs, posts on social media and articles. All these will be centered around catching the eye of the right audience and sending them right back to your website. This will create traffic that the google engine will pick up on, in turn causing your brand to rise even higher in the search results.
