KEYWAY MARKETING
Digital Marketing

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Maintaining a healthy active server

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We all know that to successfully maintain a business not only does the marketing need to work well, but so does the product. That's why maintaining a smooth operation in a discord server is very important for marketing. Keyway Marketing knows how to setup discord servers to be user friendly, and active, with the purpose to attract and maintain an active community.
 

1. Roles

One reason many people like to use discord is because they get to show off who they are. They chose custom roles that can describe their gender, gender pronouns, age, country, political views, philosophical views, hobbies, likes, and much more. Keyway Marketing Group will setup the appropriate and relevant personal roles, to allow members to express themselves and to relate to others. While these roles help build a strong community, more roles can be instituted to create incentive to actively participate in the server.

Best way to incentivize server usage with roles is to have a tier system for the amount of time spent in a server: novice → member → veteran → legend → honorary member. These roles can be given out manually, or by a bot that tracks the amount of time spent in voice chat (VC) or messages sent in text chat. Finally, there is another set of important roles which are assigned to the server staff members. Keyway Marketing Group knows how to setup the best tier system for mods/admins. The key is making many roles with small differences in power, this way someone doesn't just get promoted from mod → admin and can now ban server member and create channels and delete channels and sabotage the server. But instead, there could be a progression from text mod → voice mod, global mod → senior mod. Each role gives one extra ability to the staff member. Keyway Marketing Group will stablish appropriate staff member roles which will allow the server owners to test their staff and see how much power they can handle without putting the server at risk.

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2. Integrate Bots

There are many bots (pre-programmed "users" that can join a server and be controlled) that can make moderation easier, and make the server more fun. For example, bots can be added that keep track of the actions moderators take, and actions of users, and all the information is tracked in special log channels. Also there are bots that have minigames in them like chess. Bots that let members listen to music in voice channels. And finally, some bots help enhance the server experience by allowing the Quran, Bible ,or Wikipedia to be fully accessible by a simple command. Keyway Marketing Group will do all the work to find the best most relevant bots, and integrate them into your server to improve the server experience for staff and members.

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3. Encourage Engagement

Engagement is essential to building your business. Letting your customers or would-be customers get to know you increases trust and fosters loyalty over time. However, that’s not where the benefits of customer experience end. Enabling engagement also:

• Enhances the customer and brand experience.

• Allows you to gain customer feedback and insights that let you shape and improve your brand/service.

How does Discord enable engagement? Through multiple channels, and that’s perhaps one of the best things about it.

As I’ve already mentioned, you can directly talk to customers through video, chat, or text. Or you can start reaching out to would-be customers through your servers and specific channels.

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4. Monitor Activity

A more recent feature is Discord server insights. By studying your insights (or data), you can better understand:

• where your server members are coming from

• member retention numbers

• engagement with channels and other members

• your audience geography

You can aggregate your data daily, weekly, and monthly, and you can also export it to a CSV file for further analysis.

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5. Answer Customer/Member FAQs

You can answer customer FAQs by setting up a server and listing them there. Just follow the instructions in the article. Another way you can do this is with a bot.

You can use third-party application bots. However, it’ll mean giving them access to your Discord account, so if you’re not comfortable with this, skip to the next method.

There are a few FAQ bots available ready for you to install. I’ve listed a few popular ones below.

However, these aren’t recommendations, and as always, you should exercise caution before using third-party scripts or giving permissions to your account.

• Top GG

• The Discord Botlist

• GitHub (Andreas Gassmann)

If you have some coding experience, you could also create a bot. You can do this with Python. To use this method:

1. Sign in. Go to the application page and launch the “New application” button.

2. Name your application and select “create.”

3. Go to the “Bot” tab. You’ll find it in settings and select “Add bot.”

Easy enough so far, right? However, this is where it gets a little more complicated: You’re going to have to do some coding. Here’s an excellent tutorial that will talk you through the steps. 

 

6. Encourage User-Generated Content

Encourage your customers to do your promotion for you by setting up their channels and servers to discuss your brand and special offers. 

Consumers are often more receptive to personal recommendations rather than the “big sell.”

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7. Offer Exclusive Discounts

Who doesn’t love a discount? Provide exclusive discounts, special deals, and competitions through Discord. Invite others to promote your brand further.